Mumbai, India(Mogadishu24)- Ethiopia highlighted its investment potential at the World Trade Expo 2024, with Ambassador Bizunesh Meseret, Chargée d’Affaires of the Ethiopian Embassy in New Delhi, delivering a keynote address.

The Expo, hosted by the World Trade Center Mumbai and the All India Association of Industries (AIAI), served as a platform for global trade, technology, and tourism discussions, held from October 17-18, 2024.

In her address, Ambassador Bizunesh presented a detailed overview of Ethiopia’s economic policy reforms aimed at fostering a business-friendly environment. She encouraged Indian investors to explore the growing opportunities in Ethiopia, emphasizing the government’s commitment to creating favorable conditions for trade and investment.

The Expo gathered senior officials, diplomats, policy advisors, and business leaders, facilitating country presentations, roundtables, and B2B meetings. Ethiopia’s participation was part of efforts to attract foreign investment, despite ongoing challenges such as inflation and regional conflicts with neighboring countries, including Somalia, Eritrea, and Egypt.

The Ethiopian Embassy said on X (formerly Twitter) that the event was crucial for promoting Ethiopia’s economic prospects and strengthening collaborations with international investors.